Explanation of Ad

The ad I choose is a Gatorade commercial. In the commercial you see snapshot images of famous athletes playing their sport. After about every two pictures or so you will see the image of an ice cold half full gatorade bottle. The argument of this ad is that gatorade is a drink that can enhance your athletic performance if you drink it before, during, and after a game. By using well- known athletes in this ad they are trying to show the audience that if the best athletes in the world drink Gatorade to step there game, then you should drink Gatorade to perform better as well. Another important part of the ad is the context of how they use the letter G. They use it to symbolize the word Gatorade and also use in other phrases such as That's G. G also represents they newer version of gatorade which helps the product appeal to a younger audience. Another key advertising trick they use was on the side of the gatorade bottles that pop up in this ad there are words like no excuses, bring it and shine on. All of these words can be associated with sports and represent an athletes mind set during a game.

Reading for week 10/23

This reading discussed how images in advertising are made to drawn in the publics attention. Many times the way the person in the image is looking whether it be straight on or profile is how they want you the audience to interpret the meaning of the image. It also talks about how many ads in magazines and billboards are sexual because many ad agencies believe it appeals to the audience better. One example of this is the image of Nelly with his shirt off in a Got Milk ad campaign.HH008.jpg. This ad should be trying to sell milk and nothing else. The reason for using Nelly is because he is a famous rapper who many children know, so if they see him drinking milk they will be more likely to drink the milk too.

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10/7/09

For my project I choose to create a DVD cover. I think I want my cover to reflect a sports movie since sports are such a big part of my life. One of the movies is was thinking of relating is to is possibly the DVD covers of Coach Carter or Friday Night lights. The DVD cover for the movie friday night lights seems to fit my athletic career the best because it has three football players on the front. These football players on the cover could possibly resemble the three sports I played in high school (lacrosse, Basketball, and field hockey). Also the crowd in the background would act like my family and friends and everyone who has cheered me on and supported me throughout my career. Coach Carter could also work because of its relation to me playing basketball. I think this project will be fun because you are able to be as creative as you want, and show to everyone the things that are important to you.

The reading from this week I enjoyed the most was the story of Richard Rodriguez His achievements in school are eye opening and the really represent true determination of a student. one of the statements he uses in the story which I completely agree with was, "without extraordinary determination and the great assistance of others-at home and at school- there is little chance for success". From my personal experience in school I know I couldn't have become the student I am today with out my family, teachers and close friends pushing me to do my best. Rodriguez"s childhood was different than mine, because of the fact he grew up in a spanish household. Similarly we were both given the impression as a young child that schooling is important and college is the ultimate achievement. Understating this at a young age is the reason for my success today and for me to be able to attend Virginia Tech.