Friday, October 23, 2009
Reading for week 10/23
This reading discussed how images in advertising are made to drawn in the publics attention. Many times the way the person in the image is looking whether it be straight on or profile is how they want you the audience to interpret the meaning of the image. It also talks about how many ads in magazines and billboards are sexual because many ad agencies believe it appeals to the audience better. One example of this is the image of Nelly with his shirt off in a Got Milk ad campaign.HH008.jpg. This ad should be trying to sell milk and nothing else. The reason for using Nelly is because he is a famous rapper who many children know, so if they see him drinking milk they will be more likely to drink the milk too.
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Lauren,
ReplyDeleteI also chose this reading as my favorite one. I like how your able to understand what the Ad is trying to do. I feel like this visual essay will help us when we're doing our Ad project.