Explanation of Ad

The ad I choose is a Gatorade commercial. In the commercial you see snapshot images of famous athletes playing their sport. After about every two pictures or so you will see the image of an ice cold half full gatorade bottle. The argument of this ad is that gatorade is a drink that can enhance your athletic performance if you drink it before, during, and after a game. By using well- known athletes in this ad they are trying to show the audience that if the best athletes in the world drink Gatorade to step there game, then you should drink Gatorade to perform better as well. Another important part of the ad is the context of how they use the letter G. They use it to symbolize the word Gatorade and also use in other phrases such as That's G. G also represents they newer version of gatorade which helps the product appeal to a younger audience. Another key advertising trick they use was on the side of the gatorade bottles that pop up in this ad there are words like no excuses, bring it and shine on. All of these words can be associated with sports and represent an athletes mind set during a game.